Unfortunately, this is where any sense of higher purpose, is traded for the usual suspects. It’s deep enough to elicit the feelings of anyone with the slightest care in the world for politics, a sense of togetherness or both. The project opens with a voice that resembles something of a conspiracists propaganda video using our presidential candidates as a platform to discuss the current state of violence in our country, speaking through a poem. And to little surprise, that’s essentially what we are dealing with here. I imagined getting a project chock-full of modestly-poppy instrumentals with slightly politically-tipped verses. So for this album, I held that same mental standard going into it. You would in fact find my name on a list of his fans, if such a list were to exist. And trust me, that’s not an inherently bad thing.

I go into every Ty Dolla song telling myself I will know what to expect. The same holds true for much of his latest offering Campaign, which is a sort of commercial mixtape release.

Though throughout the years, it’s not hard to notice, while his appeal hasn’t deteriorated, it certainly hasn’t evolved much. His credentials stretch far beyond that of an “R&B singer” as he is a go-to artist for a grocery list of industry greats. He can swing between genres and instruments with his voice and rhythm effortlessly.

His previous projects and consistent pushes as a featured artist show his undeniable versatility.

Ty dolla ign campaign album